What’s wrong with the Republican’s is more than “Branding.”
From The Wall Street Journal:
“We have a tougher job than our friends across the aisle. They’ve been offering Americans a free lunch for the last 80 years, rather successfully,” he told reporters at a lunch hosted by the Christian Science Monitor. “Those of us that believe in a smaller, more accountable government, we have a tougher time making our principles relevant to the American people. But it’s our challenge, and we’ve got to do it.”
With Republicans out of power on both ends of Pennsylvania Avenue, Boehner summed up the question facing the GOP as: “How do we take our principles and develop policies that relate to a broader cross-section of America?”
The problem Mr. Boehner and the Republicans are having isn’t simply a case of branding. The country KNOWS your brand. We rejected it. Heck, according to Utah Republican Gov. Jon Huntsman Jr. in this same article, even your own PARTY rejects it:
I don’t listen or read whatever it is they say because it is inconsequential–completely.
and, according to The New Republic, it’s a dance we’ve all seen before:
The Republican Party has been using a grab-bag of strategies to counter Obama’s policies over the past month. They rail against the stimulus package for its (supposed) pork. They hammer home their points with gimmicky videos and props. They speak in warrior rhetoric and revel in heroic, fighting-man stunts. But if there is one strand running through all these strategies, it is that they evoke a discomfiting feeling of deja vu. We’ve seen this stuff before: The GOP is currently reliving John McCain’s presidential campaign. The return to the strategies of their fallen candidate may be the saddest illustration of the current state of the party.
Republicans are a long way from mainstream. I hope they stay that way.
